Ben Settle - Email Players 1 - 15

Ben Settle's Email Players is a monthly, print-only newsletter focused on "edutainment" and direct-response copywriting techniques, often emphasizing daily, high-frequency emailing. Early issues and associated training materials cover topics such as crafting high-attention subject lines, building subscriber trust, and generating sales through storytelling rather than data-driven tactics. For more details, visit Email Players .

"Email Players" is the name of Settle’s private, paid newsletter (distinct from his free daily emails). The first 15 issues were released in the early 2010s. They are notoriously difficult to find in the wild because Settle controls distribution tightly.

Ben Settle’s "Email Players" is widely regarded as one of the most influential monthly newsletters in the direct-response marketing world. Rather than offering standard, dry copywriting advice, Settle teaches a contrarian approach to email marketing that focuses on entertainment, personality, and daily consistency.

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At the center of his business empire is Email Players , a premium, print-only monthly newsletter. It is notoriously expensive, strictly analog, and highly coveted.

Though internet marketing platforms, algorithms, and social media trends change constantly, the psychological triggers explored in the early issues of Email Players are timeless. They rely on fundamental human nature: curiosity, greed, the desire for entertainment, and the need for leadership.

In these issues, Settle demonstrates that the "sell" is not an interruption; it is the resolution to the drama created in the email. The product becomes the tool the reader needs to achieve the same results or avoid the same pitfalls the writer described. Ben Settle's Email Players is a monthly, print-only

Instead, the early issues introduce the concept of "Infotainment"—a calculated blend of information and entertainment.

: Moving away from the "guru" advice of "providing value" through long, educational lessons, which Settle argues can actually kill sales. Instead, he teaches how to use stories to bond with subscribers and build trust instantly. Psychological Triggers

Concluding the foundational 15-month arc, this issue details how to take the best-performing daily infotainment emails and stitch them together into an automated, long-form autoresponder sequence that sells to new subscribers on autopilot from day one. 5. Key Tactical Takeaways from the Series "Email Players" is the name of Settle’s private,

: A cornerstone of his early teaching includes a breakdown of 24 different openings, subject lines, and approaches to boost sales immediately. The "Dark Side" of Growth

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I'll structure the article with an introduction to Ben Settle, an overview of the Email Players newsletter, details on volumes 1-15, key topics covered, pricing, reception, and where to find them. I'll cite relevant sources. Now, I will write the article. Settle is one of the most provocative figures in online marketing—a direct-response copywriter and entrepreneur who has built a thriving business by doing the opposite of what most "gurus" advise. He doesn't rely on social media, doesn't host a membership site, and doesn't chase the latest trends. Instead, his flagship product is a monthly print newsletter called , which subscribers pay a premium price to receive. The following article explores the complete set of this newsletter, specifically a collection often referred to as Email Players 1 through 15 , unpacking what it is, what it teaches, and whether it's worth your investment.

One of Settle's core tenets is that you should never try to appeal to everyone. In the August Email Players issue, he analyzes a polarizing brand whose owner was either loved or hated with passion, and how that very polarization attracted a huge audience—and a gaggle of enemies. The lesson is that strong, unapologetic opinions are more profitable than bland, inoffensive messaging.

Settle breaks down his own business model, showing how to use daily emails to drive recurring revenue into monthly print newsletters or continuity programs.

Ben Settle's Email Players is a high-ticket, offline (print) newsletter that typically costs $97 per month