PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
The film tackles several mature and uncomfortable themes, typical of exploitation cinema:
Zebub's work has long thrived at the extreme fringes of cinema, blending graphic violence, pervasive nudity, and meta-commentary on the horror genre. In an effort to get a trifecta of his films featured in the prestigious Rue Morgue magazine's landmark 100th issue, Zebub made the director a characteristically audacious promise. He assured the editors that if they featured his work, women would “fall from the sky and peck at me with soft lips and hard nipples." And just like that, the deal was sealed.
The film was never intended for mainstream commercial theaters. Platforms like Rotten Tomatoes and IMDb list it without critical scores due to its highly niche, unrated nature. It is widely categorized alongside "extreme cinema" and micro-budget exploitation horror.
: The film typically runs for approximately 1 hour and 15 minutes (75 minutes), though different editions—including a potential "UPD" (updated) or extended version—have been debated by collectors, with some claiming full versions reaching up to 88 or 91 minutes . Thematic Elements ravage the scream queen 2009 upd
The most significant development regarding the is the official news that Bill Zebub plans to release a brand new, updated version of the film through his production company. In July 2024, Zebub announced via his official website that a restored "new cut" of the film would be made available on his Vimeo page. Taking the update a step further, he also revealed plans to launch a Kickstarter campaign to release a physical edition, which will feature even more content, including behind-the-scenes footage and an additional disc of supplemental material that fans have been salivating over for years.
For those intrigued by the and eager to experience the carnage and catharsis for themselves, the film is currently available through various digital platforms. The director’s Vimeo page is the primary hub for the restored version, offering a direct way to support the independent filmmakers and access the high-quality transfer. Additionally, physical copies of the original DVD release can still be found on Amazon and other online retailers, though collectors are racing to grab the upcoming Kickstarter edition, which promises to be the definitive version of the film for years to come. The wait for the new Blu-ray is building significant hype, reminiscent of the grassroots word-of-mouth that made the film a cult hit in the first place.
The film features a pivotal moment where the lead actress grabs a chainsaw, not to run in fear, but to fight back. This single choice injects a dose of female empowerment into what could have otherwise been a standard, misogynistic exploitation film. She is an "artist-painter-cum-avenging angel," whose victimization fuels her transformation into something far more dangerous. The film tackles several mature and uncomfortable themes,
: To find subjects for his project, the protagonist places enticing online advertisements masquerading as legitimate movie auditions and screen tests. He targets eager, unestablished "scream queens"—actresses hoping to secure a breakthrough role that will launch them into horror stardom.
The production relies heavily on staples of the independent and B-movie horror circuit, bringing together a cast familiar with extreme cinema:
The film features several of Zebub’s regular collaborators, including Elyse Cheri , Kathy Rice, Jordana Leigh, and Sativa Verte. The film was never intended for mainstream commercial
In conclusion, "Ravage" (2009) is a horror film that failed to impress critics and audiences alike. Despite its promising premise, the movie's poor execution, weak acting, and predictable plot made it a forgettable entry in the horror genre.
Bill Zebub , known for his polarizing work in the metal and extreme underground cinema scenes.
This updated article analyzes the film's narrative themes, production background, and its specific place within underground cinema culture. Comprehensive Plot Overview
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
