Rosalind Krauss Reinventing The Medium Pdf [Proven]

This document provides an overview and analysis of Rosalind Krauss's essay "Reinventing the Medium." The summary is as follows: 1) Scribd

By the late 1990s, however, Krauss observed a new crisis. The total abandonment of medium specificity had led to a generic, international style dominated by commercial installation art, ready-mades, and a nascent digital media culture. In "Reinventing the Medium," Krauss argues that when "anything goes," art loses its capacity for internal critique. Without a specific set of rules or a "medium" to push against, artistic practice risks dissolving into pure entertainment or commercial commodity. The Corey Arcangel and Marcel Broodthaers Crux

In her later work, particularly in Perpetual Inventory , Krauss identifies other artists who have "reinvented the medium" by persevering in the service of "strange new apparatuses" often adopted from commercial culture. These include: rosalind krauss reinventing the medium pdf

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Krauss, Rosalind E. "Reinventing the Medium." Critical Inquiry , vol. 25, no. 2, 1999, pp. 289–305. (Part of a special section titled "Angelus Novus: Perspectives on Walter Benjamin"). This document provides an overview and analysis of

When an artist paints a canvas pure white, are they destroying painting? Krauss argues they are revealing the medium.

For Krauss, a medium is not a material (e.g., “video”) but a set of conventions derived from a technical apparatus. She famously analyzes James Coleman’s slide projections and William Kentridge’s animated drawings . These artists don’t just use film or drawing—they build a new medium by establishing recursive rules (e.g., Kentridge’s erasure-and-redrawing process). Without a specific set of rules or a

The technical and social rules that govern how the support is used.

A significant portion of the essay traces the history of photography, particularly through the lens of early pioneers and later conceptualists. Krauss looks at how photography—originally dismissed as a mere mechanical copy—grew to challenge traditional aesthetics. In the post-media age, the mechanical or automated nature of photography becomes a tool for artists to explore new rules of representation. 3. The Medium as a Self-Imposed Constraint

"Reinventing the Medium" is Krauss's attempt to rescue the concept of the medium from this ideological graveyard. Rather than abandoning the term, she argues we must reinvent it. She does this by introducing a series of interconnected ideas that have become foundational to media studies, digital art theory, and contemporary criticism.

For academic citation: Krauss, Rosalind. “Reinventing the Medium.” Critical Inquiry, vol. 25, no. 2, 1999, pp. 289–312. JSTOR, http://www.jstor.org/stable/1344239.