Dutch Bros Employee Handbook Top Jun 2026

There is generally no strict dress code at headquarters, as personal expression is encouraged. However, shop employees are often required to wear "Dutch Wear" as a top layer and are expected to arrive "fresh, clean, and well-presented".

Employees are instructed to leave bad attitudes, gossip, and personal worries "at the doorstep" to ensure a positive environment for coworkers and customers.

The term "Broista" is a trademark of Dutch Bros culture, signifying more than just a barista. The employee handbook establishes the premise that employees are the "fuel" of the company. The top directive of the handbook is not the quality of the coffee, but the quality of the connection. New hires are immediately introduced to the concept of "Dutch Luv"—a corporate ethos that mandates kindness and optimism as job requirements. The handbook frames the drive-thru window not as a transaction point, but as a stage for emotional exchange.

These three principles are held in balance to ensure every customer experience is "mind-blowing". The philosophy reinforces the company's mission statement: "to love people, make a difference in the community and provide extraordinary experiences to all". This "Love All, Serve All" mentality positions Dutch Bros as a "people company serving coffee, not a coffee company serving people". dutch bros employee handbook top

Personal phones must remain in designated break areas or lockers. Checking phones on the line is a distraction that compromises safety and speed.

Employees are trained to move with urgency. This involves memorizing recipes to minimize drink prep time and mastering efficient communication with the window and line busters.

Employees are expected to arrive for their shifts and mandatory meetings on time and ready to work. To call out sick, you must notify your manager at least two hours before your shift (except for the opening shift, which requires notification after 4 AM). There is generally no strict dress code at

Employees are taught to treat the drive-thru window as a stage. You are expected to make eye contact, smile, and engage in genuine conversation.

: The company maintains a "Code of Business Conduct and Ethics," mandating honest, ethical behavior and prohibiting conflicts of interest. Dress Code and Appearance

Dutch Bros famously promotes almost exclusively from within. The handbook details the pathway from Broista to Shift Lead, Shop Manager, and potentially a Regional Franchise Operator. The term "Broista" is a trademark of Dutch

Getting drinks to customers quickly without rushing the interaction.

The technical section of the handbook—often referred to in training as part of "The Manifesto"—details the exact science behind the beverages. Dutch Bros prides itself on consistency, meaning a Rebel energy drink or a Kicker cold brew must taste identical whether ordered in Oregon or Texas.

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: Broistas are empowered to provide complimentary drinks for special occasions like birthdays or to rectify a negative experience.