: Expect direct questions asking you to define terms like perishability , grading , and equilibrium .
Understanding the market forces of demand and supply is essential for determining agricultural prices. The Law of Demand
These involve the transfer of ownership and title to the product.
: Holding products until they are needed, which helps manage seasonal fluctuations. agricultural marketing notes grade 12 best
Slopes downward from left to right, showing an inverse relationship between price and quantity demanded. Factors Affecting Demand
Moving products from the farm to storage or markets.
The interaction between supply and demand determines the prices of agricultural products in a free market ecosystem. The Law of Demand : Expect direct questions asking you to define
Proper marketing ensures farmers receive fair prices.
Converting raw agricultural commodities into refined products (e.g., turning wheat into flour, or tomatoes into paste). This increases shelf-life and profit margins.
: Transportation, storage (to manage seasonal supply), and processing (value-adding). : Holding products until they are needed, which
Agricultural goods have unique physical traits that create specific marketing challenges compared to manufactured products. Key Characteristics
Establishing a strategic price point that covers all production and marketing costs while remaining competitive enough to attract buyers.
The Ultimate Grade 12 Agricultural Marketing Study Guide: Master Your Exams
An internal and external evaluation tool used to map out operational strategy:
┌────────────────────────────────────────┐ │ Agricultural Marketing Functions │ └───────────────────┬────────────────────┘ │ ┌────────────────────────────┼────────────────────────────┐ ▼ ▼ ▼ ┌─────────────────┐ ┌─────────────────┐ ┌─────────────────┐ │ Exchange │ │ Physical │ │ Facilitating │ ├─────────────────┤ ├─────────────────┤ ├─────────────────┤ │ • Buying │ │ • Transport │ │ • Grading/Standard│ │ • Selling │ │ • Storage │ │ • Financing │ │ │ │ • Processing │ │ • Risk-bearing │ │ │ │ • Packaging │ │ • Market Info │ └─────────────────┘ └─────────────────┘ └─────────────────┘ Exchange Functions Acquiring goods to use or resell.